The economy was a factor in a recent merger involving Dale Earnhardt’s team, left. General Motors often runs Super Bowl commercials, center, and sponsors events like the baseball All-Star Game.
From the “Buick” emblazoned on Tiger Woods’s golf bag to the Chevrolet Camaro that Cole Hamels drove home last month for being named the most valuable player of the World Series, it is hard to be a sports fan without stumbling across some type of advertisement for General Motors. The company consistently ranks first among advertisers of televised sporting events, outspending other automakers by more than two to one.
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